Lingerie has always aimed to highlight the body, and must of all women’s body. Underwear that were often uncomfortable, sometimes painful. Though the years, utility and comfort have finally come together to finally sublimate the appearance without hindrance and this, for the delight ladies … but also gentlemen! Shapewear trend is present more and more among the men’s underwear market with a strong enthusiasm for sculpting clothing, improving shape and posture. We invite you to discover the American brand Spanx, leader in the United States shapewear market.
Spanx by Sara Blakely
Spanx Universe
Imagined ten years ago by Sara Blakely, Spanx is today one of the leading and pioneering brands in the Shapewear trend. Desperate as she couldn’t find the perfect lingerie going with her white pants, the designer cut the feet of her panty control-top. The idea of creating Spanx emerged. Over the years, the brand has established its expertise on the market by revolutionizing the vision of shapewear. Often seen as products dedicated to plump or old people, modeling clothes are more fashionable than ever. With a wide selection of stylish, trendy and modern products, Spanx has increased its status as a leader in shapewear and is now surrounded by a large global community.
Spanx : the brand of stars
Today worn and recommended by many Hollywood celebrities, Spanx shapewear are today unmissable within the United States, England, Spain and Germany. Stars such as Gwyneth Paltrow, Cate Blanchette, Cameron Diaz or Michelle Obama don’t hesitate to show the merits of Spanx creations. Although the brand is not yet recognized in France, especially by men, it can be find on inderwear.com and also in some fashionable department stores. Many other brands of lingerie, such as Rounderbum, Dim or Simone Pérèle have also launch there shapewear ranges and created underwear to erase imperfections.
Like luxury brands, and unlike other brands that offer almost permanent promotions, Spanx never sells its products off. There is no way for the brand to invest on an advertising budget. Spanx uses word-of-mouth and product placement with fashion influencers such as bloggers and stylists who dress actors, celebrities and, increasingly, politicians for their public appearances. Spanx also creates beautiful partnerships with fashion brands such as Pronovias, Hervé Léger and Diane von Furstenberg. Prestigious collaborations that have forged and still forge the legitimacy of the Spanx house.
Spanx For Men
Men and the Shapewear trend
Shapewear underwear promise an instant body sculpted like models on the magazines. A specific offer that responds to a particular need: regain self-confidence and assume his body. In response to this ever-growing demand from women and men, Sara Blakely decided in 2010 to launch men’s collections : Spanx for Men. Simple and effective, the products are sober, discreet and mostly in black or white. An avant-garde vision that goes beyond traditional men’s underwear. Spanx changes the codes with padded briefs, boxers or t-shirts. Products made to support masculine attributes by harmonizing and amplifying body shapes. Fabrics are designed to support the belly and chest, while leaving great freedom of movement. These are high-tech underwear, also designed to remove the sweat induced by this body compression. Thanks to its numerous technical innovations and its original design, Spanx has legitimized its place as a key player in the shapewear underwear market. Patented manufacturing technologies make Spanx a reference brand, prosperous and in full development.
Product Selection
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More and more concerned about their aspects, many men are embarking on the shapewear experience. The brands of underwear have understood this, and now brands offer men complete lines of remodeling products. So don’t hesitate. Take the plunge and find THE underwear that will highlight your assets on Inderwear.com.