Men’s underwear is more than just an essential. They become a true style statement, while meeting the demands of comfort, durability and innovation. At the crossroads of style and technology, these everyday pieces adapt to the varied needs of modern men: optimal support, eco-responsible materials and ergonomic cuts. Today’s men can choose models that reflect both their personality and their commitment. In this article, let’s discover the must-have men’s underwear trends of 2025.
Comfort first
Second-skin-effect materials are in vogue
In 2025, comfort is king. Fitted cuts such as tight-fitting boxers, low-rise briefs and long johns are rethought to offer optimum support while ensuring freedom of movement. Breathable fabrics, such as microfiber underwear, are now a must in the world of men’s underwear. You can’t miss SKU’s Microfibre collection, for example, with its second-skin effect fabric.
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Viscose is also omnipresent, an ultra-soft, lightweight fabric in which your body can move to perfection. Private Structure’s Essence models are a perfect example.
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These materials offer the sensation of wearing nothing at all, thanks to their incomparable lightness and softness. They also help regulate body temperature, for optimum comfort all day long. Technological fabrics with anti-odour, thermoregulating and anti-humidity properties are also very popular. We particularly like Modus Vivendi’s Bamboo collection, with its moisture-absorbing, UV-resistant bamboo fiber.
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Modern and comfortable designs
Men’s underwear trends in 2025 are not just about innovative materials, they’re also about reinventing cuts and designs. Refined minimalism takes center stage. Models with simple cuts and neutral shades (gray, beige, black and off-white) dominate. Boxer shorts and briefs are modernized with cleaner lines, ultra-thin waistbands and seamless finishes. We invite you to discover the Molded models from ES Collection and Addicted. Sensuality and comfort guaranteed!
Innovation at the heart of menswear
Ergonomic front pouch: comfort and support reinvented
In 2025, the front pouch of men’s underwear are at the heart of innovations in comfort and functionality. Two key concepts stand out: shapewear pouch and ergonomic pouch. Shapewear pouch offers sculpting support, redefining the natural push-up curve with or without added foam. They hold your parts in place, without compressing them.
The ergonomic pouch is designed to fit the male anatomy. It naturally envelop your intimacy, for a very comfortable fit.
These innovations ensure not only superior comfort, but also better aesthetics. To find out more about the different types of front pouches, click here.
Sustainable fashion: eco-friendly men’s underwear
In 2025, the trend in men’s underwear is resolutely towards eco-responsibility. Sustainable development is a core concern. Underwear brands are adopting eco-friendly materials such as organic cotton, bamboo and even innovative textiles made from recycled marine plastics. The future of men’s underwear is not just about aesthetics, but also about taking ecological impact into account. Examples of eco-friendly underwear include Emporio Armani’s Megalogo collection in organic cotton, and Andrew Christian’s Eco Collective collection in stretch microfiber recycled from plastic bottles.
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