Just arrived on Inderwear and in Les Dessous d’Apollon stores, Colombian brand JOR is blowing a sexy and trendy wind into men’s wardrobes…Zoom on summer’s hottest brand!
JOR: a brand of sexy underwear, swimwear and menswear
Latina brand of men’s clothing and underwear
This brand, straight from Latin America, has been enriching men’s fashion for several years now. It offers a wide range of products. From clothing and underwear to swimwear, a wide selection of trendy models awaits you. Jor is for modern men who like to wear color and bold cuts.
A unique style
JOR undeniably brings a breath of fresh air to men’s wardrobes, which are becoming increasingly diversified and assertive. Gone are the eternal straight cuts and sober colors, hello innovative materials and flattering curved designs! We also love the pops of color and original patterns that are their strong point. The JOR style is comparable to that of Clever. Surprising? Not really! Both brands originate from Colombia, and are therefore similar in many respects, especially when it comes to the choice of fabrics and colors.
A first arrival perfect to be fashion all summer long
Lightweight and breathable underwear
At Jor, the evolution of comfort and style is at the heart of our design. Because our underwear is our most intimate piece of clothing, it’s essential that we feel good in it. So if you’re looking for sexy and comfortable underwear for summer, you can rely on Jor! Their men’s underwear is light, breathable and resistant to all the trials of everyday life.
When it comes to fit, there’s plenty to choose from. Tanga briefs, bikini briefs and thongs give confidence and sensuality to everyone who wears them. We like the Kioto models, simple and effective. In green or gray, we’re a fan of their minimalist, all-purpose cut! Available in briefs or thongs. Ditto for the blue Garoto tanga briefs, with their thigh-high cut and silk-like finish.
If you want something more sophisticated, go for color and pattern with the Fest bikini briefs. We particularly like its whimsical print with a message evoking love and pride. Finally, for maximum sex appeal, opt for the Oporto bikini briefs with their resolutely sexy transparent fishnet!
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Fashion and sexy clothes
JOR clothing retains this elegant yet sexy DNA. Fishnet is featured in models like the Oporto tank top, available in white and black. The Savanna tank top pays tribute to patterns with its tropical print. Match it with swim briefs or swim shorts from the same collection for a total look. In the same style, opt for the Casablanca tank top with its intense color print inspired by the city of Casablanca, and illustrating its monuments, fauna and flora. Finally, we love the Qatar 100% linen shorts, light and practical with their 3 pockets and drawstring. Available in khaki and turquoise!
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A colorful variety of swimwear
Moving on to the heart of the matter as summer approaches: swimwear! Whether you prefer briefs or thongs, mini swim shorts or bermuda shorts, you’re sure to find what you’re looking for. Their swimwear is made from comfortable, quick-drying stretch microfiber, and comes in a wide range of patterns and colors to suit everyone. The Tropical swim thong and Aruba swim briefs, for example, both feature a lined, preformed front pouch and drawstring for ultimate comfort. When it comes to swim shorts, the Retro model stands out from the crowd with its beautiful side slit that sensually reveals the thighs. The Smile model is not to be outdone either. Simple and elegant, with an intense-colored stripe pattern and inner briefs for extra support and comfort. For us, JOR style is flawless!
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