Dsquared2 : a success Family for an unique style

Dsquared2 is the result of a common passion for fashion. A passion shared by 2 brothers for more than 20 years and which continues today. Dean and Dan Caten, founders of Dsquared2, reinterpret fashion through a bold and authentic style, making their brand an international key player in ready-to-wear. Focus on a unique family success.

Dsquared2 Signature

A shared passion for men fashion

Dean and Dan Caten are twin brothers from Toronto in Canada. Passionate about fashion, they studied at the Parsons School in New York. After making some brilliant shows, it’s in 1994 that they settle down in Milan and launch their own label: DSQARED2. D for their respective names and squared which represents the mathematical formula of their collaboration. Originally only for men, the brand meets a huge success and diversify its activities. From feminine collections to underwear, Dsquared takes every challenge. If nothing destined them for this life, they managed to make their style a real reference in the world of fashion around the world. Today member of the OTB group launched by the creator of Diesel, Renzo Rosso, Dsquared2 continues to surprise and amaze with ever more sophisticated creations.

Prestigious collaborations

In 2003, the fashion show created the buzz and launched the brand. The two brothers collaborate with the greatest models of the time such as Naomi Campbell and Eva Herzigova. More than clothes, it’s a real live show.

The career of both men and their brand is marked by very nice meetings and collaborations that propel them very quickly to the front of the stage. It’s especially after realized clothes for Madonna’s show that the phenomenon is put in place. This collaboration will bring many more. Christina Aguilera work with the label for one of her tours, followed by Britney Spears or Beyoncé.

The label turns to youth and daring, with a mature style and elegant lines. An extension of their identity that evolves as they grow up.

Dsquared2 Underwear Collections

From Ready-to-Wear to men underwear

The brand is rapidly became a huge success, especially with a jeans line, which seduce many fashion expert, such as Karl Lagerfeld. Together, the brothers realize collections that look like them. A mix between electro influence, sexy attitude and urban modernity. They mix the men and women locker room. Androgynous silhouettes with an American-Italian influences. Dsquared is for men taking care of their bodies and look with interest. The Dsquared2 underwear perfectly illustrate the brand: a style at once fun, playful and ultra sexy for creations always more elegant, modern and urban.

To learn more about Dsquared2 underwear, we invite you to discover our special selection.