Always known for its creative audacity and unconventionality, Diesel has launched, last week, its new capsule collection Fall Winter 2018 “Hate Couture”. Discover a really unique and authentic collection.
HATE COUTURE : Ode to imperfection and tolerance
A collection that celebrates differences
In full Fashion Week 2018, it’s Diesel that surprisingly create the buzz with its new collection Fall Winter 2018. When harassment on the web and “haters” are more than ever a social trouble, the famous italian brand launches a campaign that leads to reflection. Hate Couture denounce the hatred conveyed by social networks. Attacks, insults and criticism facilitated on the web against people considered too different and unconventional. Diesel offers this year a militant collection. An ode to tolerance for the marginals.
“Diesel Hate Couture will be a bold message to critics around the world – and an invitation for everyone to commit to dealing with the negative messages we receive every day” Renzo Rosso
Glorious ambassadors
Who better than personalities victims of this kind of harassment could better promote this campaign. The video that unveils the collection shows real messages received by celebrities via social networks. Nicki Minaj, Bella Thorne, Gucci Mane, Tommy Dorfman or Miles Heizer … All wear clothes with the words that haters use for them. Through these creations, Diesel reappropriates its insults and makes it a force, an assumed pride.
“The more hate you wear, the less you care”
If the stars are often attacked by these detractors, it’s often the same for the brands. Diesel is the proof. Criticized for her quirky side and her daring style, she regularly faces protest messages, sometimes insulting and degrading. In order to play down this hate, Diesel prefers exposed it and don’t hiding it. It uses these hateful statements on the clothes of the campaign. We find in particular “Diesel is Dead” or “not cool anymore”.
A UNIQUE AND SINGULAR STYLE
Street and rock clothes
The collection’s designs are bold, just like the brand. Since its inception, Diesel dares where others don’t. We can discover clothes adorned with insults and criticism. Strong words affixed on each creation, embroidered or painted like tags or grafity. A destroy and rustic style that breaks codes.
Pride underwear
As you can see, Diesel is a committed house that doesn’t hesitate to clearly express its ideas. And if it advocates the difference, it also supports the homosexual cause through an entire collection of underwear: Pride. On Inderwear.com, discover without further delay an irresistible colorful choice of briefs, boxers, jockstrap and thong. Carefully worked, the cuts have clean lines and pleasant to wear. The underwear collections Diesel perfectly illustrate the brand, mixing its know-how with casualness, optimism and fun.
Just for you, discover our Rainbow selection on inderwear with Pride products by Diesel:
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– 3-PACK FRESH & BRIGHT RAINBOW BOXERS ORANGE – BLUE – GREEN-
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-3-PACK FRESH & BRIGHT RAINBOW BRIEFS FUCHSIA – BLUE- YELLOW-
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– 3-PACK FRESH & BRIGHT RAINBOW JOCKS ORANGE – BLUE- GREEN –
Next October, Diesel consumers will be invited to customize their “Hate Couture” pieces with the critics they have also received. Part of the proceeds from the sale of Hate Couture coins will be donated to Renzo Rosso’s OTB Foundation (Only The Brave), which combats online harassment and harassment around the world.