On June 30th, the gaypride was everywhere. The opportunity for many people to protest against homophobia and fight for tolerance. Strong values of living-together shared and supported by more and more brands engaged in society’s issues. This is the case of the brand Rufskin, expert in men’s underwear. The brand doesn’t hesitate to break the rules and shake the codes. Anti-conformist, it has a provocative style for uninhibited, fulfilled and assumed men.
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RUFSKIN SIGNATURE
ORIGINS
Created in 2000 by Hubert Pouches and Douglas Coats, Rufskin is today a key player in men’s fashion market. Born in California, the brand has continued to expand its reputation internationally and is now recognized all around the world. Although it originally offered jeans, it has diversified its ranges. The house now designs a wide selection of underwear, swimsuits, ready-to-wear and other accessories. Rufskin continues to reinvent itself over the years, becoming a reference in American menswear.
STYLE
Rufskin offers an avant-garde and offbeat vision of traditional men’s fashion. Trendy, dynamic and modern, it shakes up the codes thanks to an innovative and creative underwear that seduces many consumers, more and more eager to show and assume themselves. The swimwear collections are also sexy and provocative. Colored associations and bold material choices have made the Rufskin signature, whose know-how and legitimacy are now no longer to be proven. The house has seduced a large and loyal community with a sporty image, comfortable products and an extravagant, enticing and glamorous style.
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RUFSKIN PRODUCTS
To better understand the Rufskin style, here is a selection of the latest novelties :
Swimwear selection
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Ready-to-wear selection
Men’s clothes and underwear are designed for maximum comfort even during physical activity. That’s why the brand is constantly trying to integrate innovative fabrics. The quality of the materials, the originality of the cuts and colors as well as the precision of the finishes contributed to do the singularity of the House and its fame. Varied and seductive cuts.
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OFFBEAT AND ASSUMED COMMUNICATION
Rufskin is a sexy, sporty and provocative brand. The products are highlighted on the models’s body, incredibly muscular. They often evolve in decorations half heavenly, half urban. The brand has chosen for its communication a daring register, sometimes trashy but always aesthetic and chic. A mix of glamor and provocation that creates an ambiguity between sensuality and vulgarity, trash and authenticity.
Rufskin pushes the barriers of fashion and renounces classicism. The brand create its own identity, its own style. To discover without further delay on Inderwear.com!
