Men and their body
Fashion, it’s also and more and more a story for man. It’s not a secret anymore : they are definitely as smart as women and become an important target for many fashion brands. A trend very common in cosmetics and skincare, where never men’s moisturizing creams, tinted creams or face powder have been so popular. A movement also reflected in the men’s underwear market with an important rise in shapewear expenses. These sculpting clothes provide improvements in shape and posture. Today, we invite you to discover a little more on this subject with the brand Rounderbum, expert in Shapewear.
Shapewear : The new male trend
These last years, men have the opportunity, like women, to improve their attributes. In fact, the apparition of shapewear underwears offer the promise of a sculpted body instantly to look like the models in the magazines. A specifique proposition that meets a specific need : restore men’s confidence. Some studies have shown that men are more concerned about their buttocks than women. 30% of them would even be dissatisfied with their anatomy and in particular the size of their sex. New needs that brands have understood. Now, the main goal for them it’s to conquer the hearts of men.
Rounderbum brand
Founded in 2007 by Jonathan Diersing, Rounderbum is one of the fist pioneering brands in the shapewear trend. Over the years, it has made its mark on the market by revolutionizing the image of men’s underwears and how they are perceived by the general public. Rounderbum offers an avant-gardist vision that goes beyond traditional men’s underwear and shakes up codes with padded briefs, boxers, jocks or t-shirts. Products whose purpose is to support masculine attributes by harmonizing and amplifying body shapes. Rounderbum innovates and creates padded removable foams, more discreet and natural than silicone, previously used for shapewear. A foam as tender and soft as a pretty bum. With a wide selection of trendy, stylish and modern products, Rounderbum has progressively increased its leadership in shapewear and has acquired a large global community ! A brand from Mexico, its success has spread little by little in America, then in Europe.
In order to give you some glimpses of Rounderbum products, let’s go back to some trendy collections not to be missed.
Pride Collection
Rounderbum has recently launched the Pride line. It presents a wide selection of cotton briefs and underpants. The empty bottoms have been cut in the back like a jockstrap to provide complete freedom of movement. They don’t have foam but a LIFT technology that lifts your buttocks with hidden elastics inside the undergarments. Briefs are equipped with a non-removable Push Up foam system. Simple and very colorful, the cuts are elegant and ultra comfortable. Each piece of the collection is ideal for men who dream of more generous curves and better drawn! Pride products are designed with a lined front pouch and a Rounderbum elastic waistband, multicolored inside. With ultra-thin seams, briefs are discreet and can’t be seen through the clothes. This summer, shine and dare color with Pride Collection !!
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– Pride Collection with a pack of 5 briefs –
World Cup Collection
On the occasion of the World Cup 2014, Rounderbum launched a boxer collection with the image of some countries such as France, Japan, Brazil or Spain. With the 2018 World Cup, Inderwear invites you to rediscover these fun and colorful models. Designed in cotton and fitted with a low-rise cut, each boxer is equipped with an Anatomic Technology perfectly highlighting your shape and a Free Fall front pocket for an ultimate support and comfort. The design of each boxer is original and adorned with the colors of your favorite teams. This year, live the 2018 World Cup with Rounderbum’s World Cup underwear!
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– World Cup Collection with 4 boxers –
Seamless Collection
We will finish this selecton with Seamless Compression tank tops and T-shirts for an athelic and casual style. With their seamless structure, Seamless tops are invisible under clothing and rhymes with comfort, discretion and elegance. They are perfectly adapted to each body shape, providing support and definition of muscles. The cross design in the back keeps the shoulders in place and strengthens the back, reducing certain pains. Mixing Sorbteck and Lycra, the body temperature is regulated for optimal comfort and superior quality.
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Thanks to its many technical innovations and its colorful and original designs, Rounderbum has legitimized its leading position in the shapewear underwear market. Patented manufacturing technologies that make it a reference brand, prosperous and in full development.